Janene Dunbar Portfolio

Rave on with Twister Rave

Hasbro releases a new spin on Twister with Twister Rave. The following are excerpts from a pitch on the new product. Given that the only identifiable features are four dots and a spinner, I think it was a great exercise in pushing the vision and giving the brand a fresh perspective. The program was bought into by Toys ‘R’ Us:

Update: Looks like Toys ‘R’ Us thought we did a great job with four dots as well since we got an entire end cap position in their stores for next spring!

This entry was published on July 25, 2012 at 10:36 pm. It’s filed under creative direction, graphics and tagged , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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