Hasbro releases a new spin on Twister with Twister Rave. The following are excerpts from a pitch on the new product. Given that the only identifiable features are four dots and a spinner, I think it was a great exercise in pushing the vision and giving the brand a fresh perspective. The program was bought into by Toys ‘R’ Us:
Update: Looks like Toys ‘R’ Us thought we did a great job with four dots as well since we got an entire end cap position in their stores for next spring!
