The request was for development of a social media refresh for the Minnie Rocks the Dots program. The kit includes a hero graphic to be used in photo ops as well as patterns to be used across email blasts and banners, keynote presentations, Instagram and SnapChat.
The project called for a youthful look with playful fonts and re-interpretations of dots incorporating her iconic bow, vintage daisy and silhouette. Aside from using Minnie’s traditional red, white and black palette, I also included variations of the program in both spring and fall palettes illustrating the variety of combinations the assets could take.
